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	Teleshopping and the teleshopping programs to view of regulation Hadaš, Jiří ; Benda, Josef (advisor) ; Miessler, Jan (referee) The topic of this work is a specific segment of commercial media communication - teleshopping. The subject of teleshopping broadcasting is not only the direct sale of goods, but also the consumption of services, which may include participation in an interactive competition, prophecy or other esoteric service. Teleshopping as one of the forms of commercial communication is subject to the amendment to the Advertising Regulation Act, the Radio and Television Broadcasting Act and the On-demand Audiovisual Media Services Act. The case law of the Municipal Court in Prague and the Supreme Administrative Court is also an essential source of regulation. Examples of administrative practices of the Council for Radio and Television Broadcasting describe the regulation of this segment of commercial communications and it captures a wide range of potential violations of legal regulations in the case of teleshopping broadcasts. The material for the comprehensive analysis of the issue puts teleshopping in a broader context, therefore it also describes other forms of commercial communications represented in the field of television broadcasting and explains the differences between types. Attention is also paid to foreign experience, especially examples of sanctions against illegal teleshopping in selected European... Detailed record
	Specifics of marketing communications of the APOGEO company on the B2B market Karlíčková, Jana ; Postler, Milan (advisor) ; Polanská, Jana (referee) The thesis focuses on marketing communication of the APOGEO company from the perspective of the B2B services market in long term run (2008 - 2010). The analysis of the communication mix confirms all specifics of B2B services market. Detailed record
	Marketing strategy of L´Oréal Výletová, Kristýna ; Postler, Milan (advisor) ; Frýbort, Tomáš (referee) The bachelor's thesis focuses on the marketing strategy of the company L'Oréal. On the basis of the theoretical part is analyzed the marketing strategy of the company. The important part is also the one about recommendations how to improve the contemporary marketing strategy. Detailed record

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